Project 3 – Market research and growth strategy – Business Giving Movement
The client runs a global business giving movement that enables businesses to embed giving into their everyday activities to create giving with real resonance, meaning and purpose. The company is headquartered in Singapore but is looking to expand into the UK. CCN will help in understanding the market for business giving services in the UK and devising an expansion strategy for the company to establish leadership in the UK market.
Project 4 –Market research and analysis – Digital Clothing Start Up
The client is a Cambridge start-up developing washable, wearable, digital clothing. Its products combine adaptive self-tailoring tech with built-in virtual assistant controls to deliver a seamless futuristic experience through daily wear. CCN will validate their own market research and analysis and provide insights into the optimal business model for the company.
Project 5 –Market research and growth strategy – Ice-cream shop
The client is an ice-cream shop in Cambridge that is widely popular with students and tourists. Established in 2010, our client has developed a strong reputation, becoming a household name to all who live in Cambridge. The client has received offers to franchise his business and is considering opening a new shop as well. CCN will help him evaluate his options and produce recommendations for his growth strategy.
Project 6 – Market segmentation and entry strategy – Chip Architecture MNC
The client is a chip architecture multinational company with a prolific incubation team. It’s most recent innovation is an advanced image recognition software with a wide range of potential applications. CCN will provide an insight into the current competitive landscape and assist the company to find the most valuable market areas. This work will help create a successful roadmap for the development of the technology and a strong market entry strategy.
Project 7 – Market research and marketing strategy – Business support platform
The client is a platform dedicated to streamlining collaboration between British and Chinese organisations by providing innovative, full-service business support. This year, our client launched an accelerator programme, based out of Cambridge, which provides businesses and start-ups with early-stage capital and advice on their business plans and China strategies. To have a more targeted approach towards start-ups in Cambridge, the client has partnered up with CCN to better understand the client’s target market and strategise about how they can reach more clients.
INSIGHT PROJECTS (duration 4 weeks)
The Insight Program is a 4 week-long program where students with little/no consulting experiences will address problem statements devised by consultants from IQVIA, a consulting firm specialising in healthcare. This particular Insight Program will revolve around the healthcare industry, and students will receive support from working professionals in that field. With problem statements ranging from market entry strategy to business diversification strategy, participants have an opportunity to gain an insight into high-level strategy consulting for hypothetical clients from the healthcare industry. The Insight Program will end with participants presenting their work to a panel of judges and receiving feedback.